Metalwork Art & Décor

Metalwork • Art •  Lighting
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the chief editor of the family of Rustic Directories™.  I'm really glad you stopped by.  I sincerely hope you enjoy visiting our rustic directories as much as we do in creating and maintaining them.  Everybody has their story, and if you're taking the time to read this you must want to know something of mine.  Curiosity or boredom?

We make our home in NW Montana, our little slice of Paradise.  My bride and I along with one of our three daughters share a home with our faithful Great Pyrenees dog and four cats.  Oh, and we also have every imaginable critter from squirrels and whitetail deer to bears and even an occasional mountain lion visit us regularly.

My hobby is building rustic and log furniture, and that passion was the driving force behind our first project, the Rustic & Log Furniture Directory.  I was disappointed by the lack of a "good" Internet portal for rustic and log furniture (and related decor items and ideas).  Certainly, there were hundreds or thousands of websites and a few minor lists, but there were no good "specialty" sites, where one could go to get in-depth information and links to the entire industry.  An idea was beginning to hatch...

Got Net knowledge?

In 1994, I co-founded one of the first ISPs in the United States, a company called PICnet.  As a pioneer in the emerging Internet industry, we helped companies such as Frito-Lay and Virgin Records develop their company websites, but our major thrust was small businesses.  In fact, I co-wrote one of the first Internet business books to help small companies capitalize on the emerging marketing opportunities of the Internet. It was entitled...

The Complete Small Business Internet Guide

Back in 1998, Macmillan Publishing released our Internet business book and it received impressive reviews.  It was designed to help small businesses create, set up and maintain their Website without having to invest significant time and money in the process.  Written for those who didn't know how or where to begin.  Unfortunately, it is hopelessly out of date today.

Today I remain a practicing geek.  My company consults with other small businesses and we also maintain a number of websites on a full-time basis, including our own Rustic Directories. 

The Internet landscape is changing every day.  Unless one is intimately involved with it on a daily basis, or can afford to hire a technology staff, few small company's can take full advantage of the Net's potential.  As an example... search engines place great value on "authority sites" that link to a content-related external site.  That is one way that our directories (authority sites) help other rustic-related websites.  Having a listing in our directory increases the "value" of those sites as it relates to a web search, and the site's "PR" rating from Google. 

What makes this directory significant

Search engine robots and the algorithms they utilize to evaluate websites (for inclusion in their database) means that many of the best websites don't appear in some search engines.  Or if they do, they are buried hundreds (or thousands) of listings deep.  Why is this? 

Search engines use highly sophisticated automated technology to make a decision on a site's "worthiness" (for inclusion) by using pre-programmed conditions.  Among their criteria...

• The amount of traffic a site receives. Well, that leaves many of us out in the cold as we operate in such a narrow industry niche.  Our goal is not oodles of traffic, but qualified, interested buyers.
  

• The numbers of sites that link "to" a particular site.  The logic behind this is that if numerous sites link to YourSite.com, it must be popular and offer noteworthy information.  Don't confuse this with links "from" a site (your links page).  That benefits the sites you link to - not necessarily your website.
  

• Depth of content. Again, this eliminates most of us as our websites are more like electronic brochures and storefronts, not necessarily are they jam-packed with related educational matter.  As an example, few log home sites discuss the history of log home living, construction techniques, etc. in depth. Typically, the goal is to sell a home, not necessarily instruct.

These are a few reasons why a human-edited directory is so much more valuable than any generic web search.  We have collected our data as a result of spending countless hours sifting through search engine data, city business listings, furniture directories, Yellow Pages - and of course, receiving submissions from vendors wishing to be included.  As a result...

Metalwork in the news...

Log Furniture and rustic and decor USA/Canada directory
Antler Chandeliers real and faux for all budgets
Chainsaw Art carvings and furniture
Log Pet Furniture rustic accents for your furry friends
Log Home Store has everything you need for your lodge
LogHomeology is a dictionary of log building expressions
Log Videos of log homes and log related topics
Rustic Christmas for an old fashioned Christmas
Twig Furniture for rustic Adirondack and twig furniture
Wood Carving directory listsf woodcarvers in USA/Canada

 Find it here!

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